Sofia Ferreira is a seasoned executive with over 15 years’ experience in the pharmaceutical industry. She specializes in commercial operations, strategic management, and international business development across Europe and LATAM.

At Tecnimed, she served as General Manager for the Colombia affiliate, successfully leading market expansion efforts throughout Latin America, with a particular focus on Brazil.

Known for her results-oriented approach, Sofia has strong expertise in addressing complex business challenges. She leads with empathy—toward both customers and teams—fostering a culture of achievement and innovation. Her leadership inspires teams to continuously push boundaries and deliver genuine customer value.